SCALING PARTNERS
Support established partners as they strengthen their commercial models, capabilities and customer relevance.
FOR TECHNOLOGY DISTRIBUTORS
Beyond distribution. Build partner growth at scale.
Your position across vendors, partners and market demand gives you a unique opportunity to help technology partners navigate change and build stronger businesses.
Channel Intelligence brings partner-business expertise, market perspective and practical intelligence to strengthen your teams, partner engagement and growth programs.
THE PARTNER LANDSCAPE IS CHANGING
Win the partners shaping what comes next.
Technology partners are becoming more sophisticated, specialised and focused on customer outcomes. As they scale, they will expect more from the distributors they choose to build with.
NEXT-GENERATION PARTNERS
Identify emerging businesses with the ambition and potential to become significant contributors to the channel.
DISTRIBUTOR OPPORTUNITY
Give the right partners the right support at the right stage of growth.
The next generation of partners will choose distributors for more than supply.
THE NEXT ERA OF DISTRIBUTION
Move from channel data to channel intelligence.
Distributors already know a great deal about what partners buy, how they transact and what they may purchase next. The next opportunity is to add a deeper understanding of partner ambition, capability and commercial priorities.
TRANSACTIONAL VISIBILITY
What partners buy
Transactions, consumption and propensity
PARTNER-BUSINESS UNDERSTANDING
How partners operate
Ambition, maturity, capability and priorities
GROWTH ORCHESTRATION
Where to focus and act
Segmentation, programs and coordinated support
From understanding purchasing behaviour to understanding growth potential.
HOW WE HELP
Bring partner-business intelligence into your teams, events and programs.
Distribution team capability
Equip partner-facing teams to understand different partner models, recognise commercial priorities and connect distributor capability with opportunities partners can act on.
Strengthen the conversations that build valuable partner relationships.
Partner events and workshops
Help your partner community interpret industry change through practical keynotes, workshops and targeted engagement.
Turn industry change into relevant partner action.
Channel intelligence and orchestration
Build a clearer view of partner needs, readiness and growth potential to inform segmentation, programs and focused support.
Direct investment towards the opportunities with greatest potential.
EXPERIENCE IN PRACTICE
Helping distribution teams look beyond the transaction.
Dicker Data
Beyond Distribution
Channel Intelligence delivered the Beyond Distribution session at Dicker Data’s sales kick-off.
The session explored the changing partner landscape, the commercial pressures facing technology partners and the expanding role distributors can play in supporting partner growth.
WHY CHANNEL INTELLIGENCE
Channel experience. Partner-business understanding. Independent perspective.
Channel Intelligence combines 17 years of Microsoft ANZ channel leadership with hands-on work helping technology partners clarify direction, strengthen operations and improve performance.
We understand distributor and vendor priorities, but our perspective begins with the partner business.
That helps connect ecosystem ambition with what partners genuinely need to navigate change, build capability and grow.
17 yearsat Microsoft
ANZ channelleadership
Hands-onpartner-business work
Independentchannel intelligence
BUILT AROUND YOUR PRIORITIES
Start with the team, partner audience or growth opportunity you want to strengthen.
We agree the audience, commercial focus, scope and intended outcomes upfront. For broader engagements, we shape an approach that can be repeated across relevant partner groups and adapted to their stage, model and capacity.
Your team
Strengthen partner-business understanding across account management and partner-development teams.
Your partner community
Create more relevant events, workshops and engagement for the partners you want to develop.
Your channel intelligence
Build a clearer view of partner needs, growth potential and where focused action can create the greatest value.
BUILD FOR WHAT COMES NEXT
What could deeper partner intelligence unlock across your ecosystem?
Let’s explore how you currently understand and support partners, where important gaps may exist and how stronger intelligence could shape your teams, events and growth programs.
Our first conversation will help establish the opportunity and the right place to begin.
